Product Marketing Manager – Loyalty Campaigns at Extsy (Crypto Exchange Job)

📣 Product Marketing Manager (Crypto Exchange Campaigns) at Extsy

Company: Extsy | Location: Remote or Hybrid | Type: Full-Time

🌐 About Extsy

Extsy is a rapidly growing crypto exchange platform focused on empowering traders, investors, and institutions with powerful tools and rewarding experiences. As we scale our user base and enhance our ecosystem, we’re committed to delivering innovative loyalty and retention strategies that bring long-term value to our users and community.

We’re on the lookout for high-impact marketing leaders who are passionate about crypto, growth, and user engagement. If you thrive in a fast-moving environment and love building meaningful reward experiences, this role is for you.

🚀 About the Role

We’re looking for a seasoned Marketing Loyalty Manager to take ownership of our user reward and retention campaigns. This is a pivotal role focused on designing and delivering engaging programs—from signup bonuses to trading competitions and VIP loyalty tiers. You’ll manage every stage of the campaign lifecycle—from ideation and implementation to post-launch performance analytics and iteration.

🎯 Key Responsibilities

• Design, structure, and execute marketing campaigns focused on user acquisition, activation, engagement, and loyalty
• Collaborate with product managers and engineers to implement promotions and validate campaign logic through QA processes
• Define campaign KPIs such as retention rate, engagement, ROI, and customer lifetime value (LTV)
• Plan and monitor live campaigns including giveaways, onboarding incentives, referral programs, and high-volume trading competitions
• Continuously test, measure, and optimize performance based on user behavior and real-time feedback
• Benchmark against top competitors in the crypto exchange and fintech space to stay ahead of industry trends
• Develop reporting frameworks to communicate campaign performance and insights to leadership

👤 Who You Are

• 3+ years of experience in retention or loyalty marketing, preferably within crypto, digital banking, or high-growth mobile apps
• A strategic thinker with the ability to translate business goals into tactical marketing campaigns
• Strong understanding of user segmentation, funnel metrics, and incentive design
• Comfortable working across cross-functional teams including product, engineering, and analytics
• Data-driven mindset with fluency in campaign reporting, user engagement metrics, and A/B testing
• Excellent project management and organizational skills
• Bonus: Experience collaborating on backend campaign logic and reward system implementation

🎁 What We Offer

• Competitive compensation and performance-based incentives
• Remote flexibility with global team collaboration
• Opportunity to shape loyalty experiences in one of the most exciting sectors in tech
• Crypto-native team culture built around innovation and autonomy

📩 How to Apply

If you're passionate about user engagement, loyalty programs, and making a tangible impact in the crypto world, we want to hear from you!

👉 Apply now to become part of the Extsy team and help build the future of user engagement in crypto.

Email To :daniele@extsy.com

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🔑 Keywords

Marketing Manager, Loyalty Marketing, User Retention, Campaign Strategy, Crypto Exchange Jobs, Growth Marketing, Blockchain Careers, Crypto Rewards, VIP Programs, Product Marketing, Fintech